Going to school: Learning online marketing
Can an old copywriter learn new tricks? One way or another, I’m going to apply what I know about traditional marketing to the fast-changing world of online marketing. I’m a product of traditional...
View Article“Social media? Our customers don’t use it!”
Tip of the hat to Peter Shankman for finding this: So, you think your audience is too old for social media? AARP is a pretty sharp marketing organization (whatever you think of their politics). They...
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How not to engage in social media: A personal story
Coca-Cola North America does more marketing in a day than most of us do in years. And judging by the record, they do it extremely well. At the risk of seeming picayune, here’s some constructive...
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Social Media Automation: Yea, or Nay?
Don’t be an evil robot Geoff Reiner is one of the really outstanding folks I’ve met through blogging and Twitter. A few days ago, he posted “Does Social Media Automation Increase Engagement?” For the...
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